Why China's Middle Class Flocks to Japan to Buy Toilet Lid

After traveling to Japan, he brought a rice cooker and came back, it is popular for long time, and a few years ago in Tokyo's Akihabara, there are always Chinese tourists carrying rice cooker. In this regard, I was quite confused, "Japan's rice cooker is really that magical?" Just a month ago, I went to Guangdong Midea, gave a lecture and by the way visit the products shop of Midea, the largest manufacturer of rice cookers in China, I would like to ask the engineer Zhang accompanied this question.

Zhang hesitated for three seconds, then told me honestly, Japanese rice cooker liner material had a great innovation, the boiled rice with this cooker was really good, capsules crystal, and would not sticky, "Sometimes when we go to Japan, leaders will let us carry one or two back. "

This scene does not just happen in the rice cooker -

Many people buy a hairdryer, reportedly with a nano-water plasma technology, girls blows hair to test on the spot, "it’s true, the hair blowing feels fluffy and smooth";

Many people buy a ceramic kitchen knife, its abrasion resistance is 60 times the normal steel, "it’s very easy and convenient to cut meat and vegetable, I only exert strength less than half the previous";

Many people buy an electric toothbrush, with LED ultrasonic technology, weight less than half of the Germany's Brown, bristles more supple, suitable for Asian oral use ......

Most surprisingly, three people buy five toilet lid in Japan.

The toilet lid is not cheap, priced at 2000 yuan around, it has antibacterial, washable and instant heating seat and other functions, it can be installed on all styles of toilet, salesperson in duty-free shops in Japan said in obscure Chinese, "As long as there are groups of Chinese tourists coming, the products can be sold out every day."

Those shopping in Okinawa duty-free shops are the young Chinese middle class, the backbone of rational consumption, difficult to be fooled, not easy to be impressed by advertising, they certainly like cheap merchandise, but they also prefer good performance, and are willing to pay for the new technologies and experience. (www.chinainout.com)