Chinese people's love for food creates a consumer market of nearly 2.8 trillion yuan. Due to this tremendous opportunity in China's food and beverage market, many overseas brands speed up the pace in Chinese market layout.
As a well-known Korean civilians gourmet brand, Le Bo troops pot catering enterprise, today announced its first flagship store opened in Shanghai China.
"Leisure Korean food" Le Bo troops pot company was founded in 1987, now it has more than 900 stores worldwide and sells one option every one second in the local market. In 2014, the brand entered into China, opening nine stores during six months, planning to open 400 stores in five years.
In fact, there are many foreign brands like Le Bo troops pot company who are optimistic about the prospects of China's catering market.
This month, in the capacity of the exclusive brand’s strategic partner, Parkson Retail Group's food and beverage brands lion Teng signed an agreement with other four major food brands including Johnny Rockets, which would be introduced into Chinese market.
Overseas restaurant brands enter Chinese market, which is closely related to the large size and good prospects for development. Statistics show that in 2014 China's total food and beverage market revenue reached 2.79 trillion yuan, ending the trend of continuous decline for three years, and achieved an increase of 10 percent.
President of the China Cuisine Association Jiang Junxian said, at present, Chinese economy is in the transformation from an investment-driven type to a consumption-driven type, the share of the tertiary industry is continuously rising, the size and quality of urbanization is steadily promoted, giving more development potential and opportunities to catering enterprises. (www.chinainout.com)
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